Xerxes Duane Magdaluyo

Xerxes Duane, Dubai, UAE (freelance; concurrent with roles below)

• Delivered websites, e-commerce stores, landing pages, CRM integrations, Odoo ERP rollouts, dashboards and paid media for 50+ SMEs across the UAE, the Philippines and New Zealand.
• Consolidated eight disconnected workflows (CRM, quotations, purchasing, inventory, accounting, projects, e-commerce and marketing automation) into a single Odoo ERP platform for a construction-materials manufacturer, mapping existing handoffs first and phasing the rollout around daily operations.
• Built a WhatsApp marketing agent that imports lead lists from Google Sheets or Excel, generates personalised openers and handles two-way qualification and appointment booking.
• Published an AI Lab of 37 live tools on Claude, Gemini, Groq, Supabase and Vercel, including a WhatsApp lead handler, English/Arabic voice receptionist, vision-based bookkeeping extraction, UAE VAT quote generator and Odoo readiness scan.
• Grew a UAE client's organic traffic by 90% through a sustained technical and content SEO programme.
• Managed an automotive Google Ads account from Dubai: 610 tracked conversions from 1,530+ clicks, 8.28% top-ad CTR and USD 6.89 average CPC.

Fellowship Dubai and Keystone Events LLC, Dubai, UAE

• Designed, built and maintained websites and digital infrastructure for a multinational, multi-site organisation of around 6,000 members.
• Built AI assistants and automation workflows on Claude, Gemini and Groq, connected to Google Workspace, CRM and messaging platforms through REST APIs and webhooks.
• Developed operational dashboards and custom web apps for 4 internal teams, including a volunteer-matching profile tool (S.H.A.P.E. Discovery) and a SERVE volunteer dashboard; administered Planning Center Online.
• Coached team leads to run programmes independently and handled communications and digital outreach; continue in a volunteer capacity on digital and online projects.
• Produced and edited recurring video, photo and social content for web and event channels.

We Aspire Education, Dubai, UAE

• Built and maintained the company e-learning website and ran SEO and social media.
• Increased qualified inbound leads by 90% through combined website, SEO and social media work.

Gilani Mobility, Dubai, UAE (contract)

• Designed and developed the company e-commerce website, covering product pages, enquiry flows and ongoing maintenance.
• Delivered on-page and technical SEO to improve search visibility and product discovery.

CAMACOP (national non-profit organisation), Philippines

• Launched the organisation's digital presence from scratch: websites, social media channels, YouTube and documentary video, including a fundraising film that financed a building project.
• Coordinated communications for a national assembly of 5,000+ participants, managing timelines, production and vendor delivery.
• Earlier built an e-learning platform for a local branch so training could continue remotely during the pandemic.