Google Ads
Wellington Cash for Cars
New Zealand · Automotive
A search campaign architecture built around high-intent queries, disciplined spend, and conversion visibility.
What needed to change
A vehicle-removal service needed to dominate a competitive search market while keeping cost-per-acquisition low.
What changed
- Separated high-intent search themes to control budget and messaging
- Aligned ads and landing-page intent for stronger conversion
- Removed wasted spend through ongoing query and placement review
- Managed performance remotely with clear reporting and decisions
Measured result
- Clicks
- 1,530+Clicks
- Conversions
- 610Conversions
- Top-ad CTR
- 8.28%Top-ad CTR
- Avg. CPC
- NZ$6.89Avg. CPC
Account lifetime, from Google Ads. Conversions are phone calls and quote-form submissions tracked in the account. CPC in New Zealand dollars.
The outcome
Real ad spend, measured in calls and quote requests, managed internationally from Dubai.