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Google AdsNew Zealand · Automotive
Wellington Cash for Cars
A search campaign architecture built around high-intent queries, disciplined spend, and conversion visibility.
The challenge
What needed to change
A vehicle-removal service needed to dominate a competitive search market while keeping cost-per-acquisition low.
The approach
- Separated high-intent search themes to control budget and messaging
- Aligned ads and landing-page intent for stronger conversion
- Removed wasted spend through ongoing query and placement review
- Managed performance remotely with clear reporting and decisions
The outcome
Real ad spend, real ROI, managed internationally from Dubai.
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