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Xerxes Duane, Independent systems consultant

Xerxes Duane

@xerxesduane

HomeProjectsServicesPricingAI LabAboutFAQs / Contactعربي

Privacy·Terms·WhatsApp updates

CV · © 2026 Xerxes Duane

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SEO · Dubai

Get found by people ready to buy, not just ready to browse.

Published starting prices · a fixed proposal after your free audit
Book a free auditWhatsAppالعربيةHome

SEO in Dubai focused on the keywords that actually bring in customers. I fix the technical foundations, sharpen your local search presence, and build content that ranks, then show you, in plain numbers, what it's doing for the business.

Client result: Bee Thrive Cleaning

Repeat enquiries, with one lead progressing to an on-site assessment.

Designed and built the website, developed its service pages and search presence through SEO, AEO and GEO, and connected the buying journey to WhatsApp enquiries.

Read the case study

The order the work runs in

Foundations first, then the pages that earn the click.

Ranking is decided by search engines, so the work targets the things on your side of the line.

  1. 01

    Fix

    Crawlability, speed, duplicate pages, broken metadata and anything blocking indexing.

  2. 02

    Local

    Your Google Business Profile, service pages and location signals made consistent.

  3. 03

    Content

    Pages written for the searches that come from people ready to buy, not vanity terms.

  4. 04

    Report

    What moved, what did not, and what I would change next, in plain numbers.

SEO, AEO or GEO: which one do you actually need?

The three overlap more than the acronyms suggest, and almost nobody needs all three at once. Here is the split, in the order I would do them.

SEOthis page
You want to show up in the blue links and on Google Maps for the searches people type when they are ready to buy. If you are only doing one of the three, it is this one.
AEO
You already show up, and you want to be a candidate for the answer box above the links, where a question gets answered before anyone scrolls.
GEO
Your buyers research in ChatGPT, Gemini or Perplexity, and what those tools say about you matters as much as where you sit on a results page.

Most of the underlying work is shared — the technical foundations, the content and the entity signals feed all three — so starting with one is not wasted if you add another later.

How I approach SEO

Technical foundations first

Fast load times, crawlable pages, clean structured data, and mobile-first builds. The boring fixes that quietly decide whether you rank at all.

Local search that wins Dubai

Google Business Profile, local landing pages, and the on-page signals that put you in front of nearby customers searching right now.

Keywords that convert

I target search terms with real buying intent, the ones your competitors waste, instead of chasing traffic that never becomes a customer.

Reporting in plain English

You see rankings, traffic, and leads in numbers that mean something, with no jargon and no smoke and mirrors.

Who this is for

  • Local Dubai businesses invisible in search results
  • Owners paying for ads but with no organic foundation
  • Sites that look fine but never get found
  • Anyone burned by SEO agencies that promised page one
New Zealand · Automotive · Google Ads

A vehicle-removal service needed to dominate a competitive search market while keeping cost-per-acquisition low.

1,530+
Clicks
610
Conversions
8.28%
Top-ad CTR
NZ$6.89
Avg. CPC

Real ad spend, measured in calls and quote requests, managed internationally from Dubai.

Read the full case study
Before you spend

Let’s find the smallest build that creates the biggest useful change.

Scope it honestly
How I work

Listen deeply. Plan honestly. Build calmly.

From 'I think I need this' to 'I can't believe we ran the business without it.'

  1. 01

    Discover

    I sit down with you and listen. What's working? What's broken? What's quietly costing you money? No pitching, just questions and clarity.

  2. 02

    Plan

    I turn your goals into a real roadmap: what I'll build, in what order, with clear timelines and transparent pricing. No jargon.

  3. 03

    Build

    I design, develop, and integrate, with regular updates, working previews, and zero surprises. I move fast because I plan well.

  4. 04

    Test & Refine

    I test everything, speed, security, mobile, integrations. Nothing ships until it's solid and you're the final word on 'ready'.

  5. 05

    Launch & Support

    I deploy, train your team, and stick around. Launching is the start, not the end, I'm one message away for years.

Typical ways to start

Choose the size of the problem, not a generic package.

These are starting shapes, not rigid boxes, and none of them has a price on it. The audit settles the scope; the proposal that follows carries the fixed price.

Start with the clearest priority

Focused

  • One defined outcome
  • Fixed scope and quote
  • Launch-ready delivery
Discuss this scope
Build the service into your wider operation

Connected

  • Multiple connected workflows
  • Integrations and automation
  • Team handover and support
Discuss this scope
Keep improving after launch

Ongoing

  • Monthly improvements
  • Priority support
  • Reporting and next-step roadmap
Discuss this scope
My promise to you

I earn trust the slow way.

What you'll never get

  • Upsells you don't need
  • Pressure to sign long contracts
  • Tools you're paying for and don't use
  • Freelancers who disappear after the invoice

What you'll always get

  • Honest answers, even when they cost me money
  • One trusted person who picks up the phone
  • A real audit before any recommendation
  • You own everything I build: the code, the accounts and the data
  • I'll tell you when you don't need me, and I mean it

SEO questions, answered

How long until SEO shows results?

Technical fixes can help within weeks; competitive rankings typically build over a few months. I focus on keywords that convert, not vanity traffic.

Do you guarantee page-one rankings?

No one credible can guarantee rankings. I guarantee the right work, transparent reporting, and a focus on terms that actually bring customers.

What's included in your SEO work?

Technical foundations, local search (Google Business Profile), on-page optimization, and content, all reported in plain numbers you can act on.

Can you run Google Ads alongside SEO?

Yes. I run Google and Meta ads alongside SEO so you get traffic now and compounding organic growth over time.

Need more than SEO? It all connects.

AEOin DubaiGEOin DubaiWeb Developmentin Dubai

From the blog

  • AEO vs SEO vs GEO: how Dubai businesses get found
  • How to get cited by ChatGPT and Perplexity
  • How much does a website really cost in Dubai? (2026)