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Xerxes Duane, Independent systems consultant

Xerxes Duane

@xerxesduane

HomeProjectsServicesPricingAI LabAboutFAQs / Contactعربي

Privacy·Terms·WhatsApp updates

CV · © 2026 Xerxes Duane

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GEO · Dubai

Be accurate where the AI tools your customers ask are reading.

from AED 3,000 / month · all pricing, including half price for charities
Book a free auditWhatsAppHome

Generative Engine Optimization (GEO) in Dubai. Some buyers now research with ChatGPT, Gemini or Perplexity before they open a search box at all. I shape your content, entities and citations so those engines have something accurate to draw on when your category comes up. No one controls what a model outputs, so this is measured by how often and how accurately you are surfaced, and reported either way.

Client result: Bee Thrive Cleaning

Repeat enquiries, with one lead progressing to an on-site assessment.

Designed and built the website, developed its service pages and search presence through SEO, AEO and GEO, and connected the buying journey to WhatsApp enquiries.

Read the case study

What a model can draw on

Accurate source material, checked over time.

No one controls what a model outputs. What can be controlled is whether the material it reads is right.

  1. 01

    Source

    Pages that state facts plainly, so a summary of them is still accurate.

  2. 02

    Entity

    Name, services, location and links made consistent everywhere they appear.

  3. 03

    Presence

    Profiles, directories and third-party pages corrected where they already exist.

  4. 04

    Monitor

    Real prompts re-run on a schedule, and reported whether the answer flatters you or not.

SEO, AEO or GEO: which one do you actually need?

The three overlap more than the acronyms suggest, and almost nobody needs all three at once. Here is the split, in the order I would do them.

SEO
You want to show up in the blue links and on Google Maps for the searches people type when they are ready to buy. If you are only doing one of the three, it is this one.
AEO
You already show up, and you want to be a candidate for the answer box above the links, where a question gets answered before anyone scrolls.
GEOthis page
Your buyers research in ChatGPT, Gemini or Perplexity, and what those tools say about you matters as much as where you sit on a results page.

Most of the underlying work is shared — the technical foundations, the content and the entity signals feed all three — so starting with one is not wasted if you add another later.

What the work involves

Content worth citing

Clear, factual, sourced content with the specifics a model needs — real figures, real scope, real limits. Vague copy gives an engine nothing to quote.

Entity & authority signals

I strengthen how AI models understand who you are, what you do, and why you're credible, across the web, not just your own site.

Presence where models read

I get your business represented in the directories, profiles, and sources these engines actually draw their answers from.

Prompt testing and monitoring

I run the prompts your buyers actually use across the major engines and record what comes back, including the runs where you are not mentioned. Answers shift between runs, so this is a trend line, not a scoreboard.

Who this is for

  • Businesses whose buyers research with ChatGPT or Perplexity
  • Owners who've noticed AI tools never mention them
  • Brands that want to be the AI-recommended option
  • Anyone future-proofing beyond traditional search
Before you spend

Let’s find the smallest build that creates the biggest useful change.

Scope it honestly
How I work

Listen deeply. Plan honestly. Build calmly.

From 'I think I need this' to 'I can't believe we ran the business without it.'

  1. 01

    Discover

    I sit down with you and listen. What's working? What's broken? What's quietly costing you money? No pitching, just questions and clarity.

  2. 02

    Plan

    I turn your goals into a real roadmap: what I'll build, in what order, with clear timelines and transparent pricing. No jargon.

  3. 03

    Build

    I design, develop, and integrate, with regular updates, working previews, and zero surprises. I move fast because I plan well.

  4. 04

    Test & Refine

    I test everything, speed, security, mobile, integrations. Nothing ships until it's solid and you're the final word on 'ready'.

  5. 05

    Launch & Support

    I deploy, train your team, and stick around. Launching is the start, not the end, I'm one message away for years.

Typical ways to start

Choose the size of the problem, not a generic package.

These are starting shapes, not rigid boxes, and none of them has a price on it. The audit settles the scope; the proposal that follows carries the fixed price.

Start with the clearest priority

Focused

  • One defined outcome
  • Fixed scope and quote
  • Launch-ready delivery
Discuss this scope
Build the service into your wider operation

Connected

  • Multiple connected workflows
  • Integrations and automation
  • Team handover and support
Discuss this scope
Keep improving after launch

Ongoing

  • Monthly improvements
  • Priority support
  • Reporting and next-step roadmap
Discuss this scope
My promise to you

I earn trust the slow way.

What you'll never get

  • Upsells you don't need
  • Pressure to sign long contracts
  • Tools you're paying for and don't use
  • Freelancers who disappear after the invoice

What you'll always get

  • Honest answers, even when they cost me money
  • One trusted person who picks up the phone
  • A real audit before any recommendation
  • You own everything I build: the code, the accounts and the data
  • I'll tell you when you don't need me, and I mean it

GEO questions, answered

Is GEO real, or just hype?

It's early but real: some buyers now ask AI tools for recommendations before they search. GEO makes sure accurate information about you exists where those tools read. I'm honest that it's an emerging channel, not a magic switch.

How is GEO different from SEO and AEO?

SEO ranks you in search; AEO wins answer features; GEO gets you surfaced and cited inside generative chatbots like ChatGPT and Perplexity. They overlap and reinforce each other.

Can you guarantee ChatGPT will recommend me?

No one credible can guarantee what a model outputs. What I can do is make the facts about your business clear, consistent and easy to find, then test real prompts and report how often and how accurately you are mentioned, including when you are not.

How do you measure GEO?

I test real buyer prompts across the major AI engines and track mentions, accuracy, and citations over time.

Need more than GEO? It all connects.

SEOin DubaiAEOin DubaiWeb Developmentin Dubai

From the blog

  • AEO vs SEO vs GEO: how Dubai businesses get found
  • How to get cited by ChatGPT and Perplexity