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Xerxes Duane

@xerxesduane

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Xerxes Duane, Independent systems consultant

Xerxes Duane

@xerxesduane

HomeProjectsServicesPricingAI LabAboutFAQs / Contactعربي

© 2026 Xerxes Duane

Xerxes Duane

Independent systems support for small businesses in Dubai.

Xerxes Duane · Dubai, UAE

Serving Dubai & the wider UAE.

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GEO · Dubai

Get recommended by the AI tools your customers now ask first.

from AED 3,000 / month · all pricing, including half price for charities
Book a free auditHome

Generative Engine Optimization (GEO) in Dubai: more buyers now start with ChatGPT, Gemini, and Perplexity than a search box. I shape your content, entities, and citations so those engines surface, trust, and recommend your business by name.

Clearer workflows

The next action is always visible.

Every build starts with the real journey, then removes the friction, repeated work, and blind spots around it.

Working model live flow
01

Capture

02

Qualify

03

Assign

04

Follow up

How I get you cited by AI

Citation-worthy content

I create the clear, factual, well-sourced content generative engines prefer to quote, with the specifics they need to recommend you.

Entity & authority signals

I strengthen how AI models understand who you are, what you do, and why you're credible, across the web, not just your own site.

Presence where models read

I get your business represented in the directories, profiles, and sources these engines actually draw their answers from.

Prompt testing & monitoring

I test the prompts your buyers really use and track when and how the major AI engines mention you.

Who this is for

  • Businesses whose buyers research with ChatGPT or Perplexity
  • Owners who've noticed AI tools never mention them
  • Brands that want to be the AI-recommended option
  • Anyone future-proofing beyond traditional search
Before you spend

Let’s find the smallest build that creates the biggest useful change.

Scope it honestly
How I work

Listen deeply. Plan honestly. Build calmly.

From 'I think I need this' to 'I can't believe we ran the business without it.'

  1. 01

    Discover

    I sit down with you and listen. What's working? What's broken? What's quietly costing you money? No pitching, just questions and clarity.

  2. 02

    Plan

    I turn your goals into a real roadmap: what I'll build, in what order, with clear timelines and transparent pricing. No jargon.

  3. 03

    Build

    I design, develop, and integrate, with regular updates, working previews, and zero surprises. I move fast because I plan well.

  4. 04

    Test & Refine

    I test everything, speed, security, mobile, integrations. Nothing ships until it's solid and you're the final word on 'ready'.

  5. 05

    Launch & Support

    I deploy, train your team, and stick around. Launching is the start, not the end, I'm one message away for years.

Typical ways to start

Choose the size of the problem, not a generic package.

These are starting shapes, not rigid boxes, and none of them has a price on it. The audit settles the scope; the proposal that follows carries the fixed price.

Start with the clearest priority

Focused

  • One defined outcome
  • Fixed scope and quote
  • Launch-ready delivery
Discuss this scope
Build the service into your wider operation

Connected

  • Multiple connected workflows
  • Integrations and automation
  • Team handover and support
Discuss this scope
Keep improving after launch

Ongoing

  • Monthly improvements
  • Priority support
  • Reporting and next-step roadmap
Discuss this scope
My promise to you

I earn trust the slow way.

What you'll never get

  • Upsells you don't need
  • Pressure to sign long contracts
  • Tools you're paying for and don't use
  • Freelancers who disappear after the invoice

What you'll always get

  • Honest answers, even when they cost me money
  • One trusted person who picks up the phone
  • A real audit before any recommendation
  • You own everything I build: the code, the accounts and the data
  • I'll tell you when you don't need me, and I mean it

GEO questions, answered

Is GEO real, or just hype?

It's early but real: a growing share of buyers ask AI tools for recommendations before they ever Google. GEO makes sure you're in those answers. I'm honest that it's an emerging channel, not a magic switch.

How is GEO different from SEO and AEO?

SEO ranks you in search; AEO wins answer features; GEO gets you surfaced and cited inside generative chatbots like ChatGPT and Perplexity. They overlap and reinforce each other.

Can you guarantee ChatGPT will recommend me?

No one credible can guarantee what a model outputs. What I can do is meaningfully improve how often and how accurately the major engines surface you, and report on it.

How do you measure GEO?

I test real buyer prompts across the major AI engines and track mentions, accuracy, and citations over time.

Need more than GEO? It all connects.

Odoo / ERPin DubaiWeb Developmentin DubaiAI Automationin DubaiSEOin DubaiAEOin DubaiCustom Softwarein Dubai

From the blog

  • AEO vs SEO vs GEO: how Dubai businesses get found
  • How to get cited by ChatGPT and Perplexity
Free Business Systems Audit

Just curious what I'd say?

60 minutes, zero pressure. You walk away with a clear map of your systems and three quick wins you can use right away.

What happens next

  1. 1I confirm your audit time on WhatsApp within a few hours.
  2. 2We meet for 60 minutes: call, Zoom, or in person if you prefer.
  3. 3Within 5 business days, you get your plain-English roadmap.

You walk away with

  • A plain-English map of your current systems
  • 3 quick wins you can act on right away
  • A prioritised next-step plan you keep, whether you hire me or not
Prefer to pick a time? Book instantly
+971 54 328 1995hi@xerxesduane.comDubai, UAE
5.05 Google reviews

I'll reply on WhatsApp within a few hours. No spam, ever.