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Xerxes Duane, Independent systems consultant

Xerxes Duane

@xerxesduane

HomeProjectsServicesPricingAI LabAboutFAQs / Contactعربي

Privacy·Terms·WhatsApp updates

CV · © 2026 Xerxes Duane

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AEO · Dubai

Be the answer customers hear, not the link they scroll past.

from AED 2,500 / month · all pricing, including half price for charities
Book a free auditWhatsAppHome

Answer Engine Optimization (AEO) in Dubai. When someone asks a question your business can answer, the box above the links is what they read. I structure your pages to be a candidate for it: question-led headings, the answer in the first sentence, and markup an engine can parse. Whether it quotes you on a given day is the engine's decision, not a promise I can make.

Client result: Bee Thrive Cleaning

Repeat enquiries, with one lead progressing to an on-site assessment.

Designed and built the website, developed its service pages and search presence through SEO, AEO and GEO, and connected the buying journey to WhatsApp enquiries.

Read the case study

How a page becomes a candidate

Structured so the answer is easy to lift.

Whether an engine quotes you on a given day is its decision. This is the part that is in your control.

  1. 01

    Question

    The page is built around a question a buyer actually types, phrased the way they type it.

  2. 02

    Answer

    The answer sits in the first sentence under the heading, complete on its own.

  3. 03

    Markup

    Schema describes what is visibly on the page, so the markup and the content agree.

  4. 04

    Check

    The questions get re-run over time to see what the engines are showing instead.

SEO, AEO or GEO: which one do you actually need?

The three overlap more than the acronyms suggest, and almost nobody needs all three at once. Here is the split, in the order I would do them.

SEO
You want to show up in the blue links and on Google Maps for the searches people type when they are ready to buy. If you are only doing one of the three, it is this one.
AEOthis page
You already show up, and you want to be a candidate for the answer box above the links, where a question gets answered before anyone scrolls.
GEO
Your buyers research in ChatGPT, Gemini or Perplexity, and what those tools say about you matters as much as where you sit on a results page.

Most of the underlying work is shared — the technical foundations, the content and the entity signals feed all three — so starting with one is not wasted if you add another later.

What the work involves

Answer-first content

I reshape your key pages to answer real questions clearly and concisely, the exact format answer engines lift word-for-word.

Structured data that matches the page

I mark up what the page actually shows, so an engine can parse your answers rather than guess at them. Google stopped showing FAQ rich results altogether in May 2026, so FAQ markup here is for machine readability, not a snippet tactic.

Topic & entity authority

I build the depth and internal links that make your site the obvious source on the questions that matter to your buyers.

Aimed at the questions, not the keyword

I work from the questions your buyers actually type, including the 'People Also Ask' cluster around them, so the page answers the thing being asked rather than ranking for a phrase near it.

Who this is for

  • Businesses losing clicks to Google's AI answer boxes
  • Service providers people find by asking questions
  • Owners who want to show up in voice search
  • Anyone whose answers are buried where no engine can lift them
Before you spend

Let’s find the smallest build that creates the biggest useful change.

Scope it honestly
How I work

Listen deeply. Plan honestly. Build calmly.

From 'I think I need this' to 'I can't believe we ran the business without it.'

  1. 01

    Discover

    I sit down with you and listen. What's working? What's broken? What's quietly costing you money? No pitching, just questions and clarity.

  2. 02

    Plan

    I turn your goals into a real roadmap: what I'll build, in what order, with clear timelines and transparent pricing. No jargon.

  3. 03

    Build

    I design, develop, and integrate, with regular updates, working previews, and zero surprises. I move fast because I plan well.

  4. 04

    Test & Refine

    I test everything, speed, security, mobile, integrations. Nothing ships until it's solid and you're the final word on 'ready'.

  5. 05

    Launch & Support

    I deploy, train your team, and stick around. Launching is the start, not the end, I'm one message away for years.

Typical ways to start

Choose the size of the problem, not a generic package.

These are starting shapes, not rigid boxes, and none of them has a price on it. The audit settles the scope; the proposal that follows carries the fixed price.

Start with the clearest priority

Focused

  • One defined outcome
  • Fixed scope and quote
  • Launch-ready delivery
Discuss this scope
Build the service into your wider operation

Connected

  • Multiple connected workflows
  • Integrations and automation
  • Team handover and support
Discuss this scope
Keep improving after launch

Ongoing

  • Monthly improvements
  • Priority support
  • Reporting and next-step roadmap
Discuss this scope
My promise to you

I earn trust the slow way.

What you'll never get

  • Upsells you don't need
  • Pressure to sign long contracts
  • Tools you're paying for and don't use
  • Freelancers who disappear after the invoice

What you'll always get

  • Honest answers, even when they cost me money
  • One trusted person who picks up the phone
  • A real audit before any recommendation
  • You own everything I build: the code, the accounts and the data
  • I'll tell you when you don't need me, and I mean it

AEO questions, answered

What is answer engine optimization (AEO)?

AEO is the work of making your pages easy for search features and assistants to extract an accurate answer from: the question as a heading, a complete answer in the first sentence, and structured data that matches what the page shows. It builds on SEO rather than replacing it.

What's the difference between SEO and AEO?

SEO is about ranking in the list of links. AEO is about being a candidate for the answer shown above them, in featured snippets, voice results and Google's AI Overviews. Whether an engine uses your answer is its decision, so the two work best together.

How is AEO different from GEO?

AEO targets search answer features (snippets, voice, AI Overviews). GEO targets generative chatbots like ChatGPT and Perplexity. I often run both.

Do I need brand-new content for AEO?

Usually not. I reshape what you already have into clear, structured answers and add schema, rather than starting from scratch.

How do you measure AEO results?

With Search Console, including its generative AI performance report for AI Overviews and AI Mode impressions, plus the real questions re-run over time to see whose answer appears. Reported in plain numbers, including when nothing moved.

Need more than AEO? It all connects.

SEOin DubaiGEOin DubaiWeb Developmentin Dubai

From the blog

  • AEO vs SEO vs GEO: how Dubai businesses get found
  • How to get cited by ChatGPT and Perplexity