
Founder & Lead Consultant
Dubai · serving across borders
I help growing businesses run on systems that actually work together. Instead of a website in one place, spreadsheets in another, and a handful of apps that don't talk to each other, I connect sales, CRM, inventory, purchasing, accounting, your website, and your day-to-day workflows into one platform your team will genuinely use.
My work sits in the gap between off-the-shelf tools that never quite fit and expensive enterprise consultants who bill for layers most businesses don't need. I build practical, scalable systems around how your business really operates, often on flexible platforms like Odoo, but the tool is always chosen to fit the problem rather than the other way around.
My approach is simple:
Alongside client work, I am the digital media and systems specialist for a multinational events and membership organisation in Dubai. Most recently I built the dashboards and digital infrastructure behind their operations, scheduling, and data coordination across two sites and around 6,000 members. I also look after their website design and development, their local search presence, and the content, video, and photography across their social channels.
I don't just create things. I help your business run, and I stay for the parts of your life it touches. Serving comes first; the build is how I do it.
60 minutes, zero pressure. You walk away with a clear map of your systems and three quick wins you can use right away.
What happens next
You walk away with