Saladmaster UAE
Odoo CRM set up as one pipeline for leads from the website, WhatsApp, cooking demos and referrals, each tagged with its source automatically, with demo bookings, team reminders, follow-up sequences and dashboards, built over more than three months.
What needed to change
A premium cookware and direct-sales brand needed a smoother customer journey, from first inquiry through cooking demo to sale, with real visibility into follow-ups.
What changed
- Set up Odoo CRM as the one record for every lead and customer
- Brought website, WhatsApp, cooking-demo and event, and referral leads into the same pipeline, each tagged with its source automatically
- Tied cooking-demo bookings to a calendar linked to each lead
- Automated reminders for the team and WhatsApp and email follow-up sequences for leads
- Built pipeline and sales dashboards for the owner
Delivered
- Odoo CRM
- Leads from website, WhatsApp, demos & referrals
- Cooking-demo booking calendar
- Team reminders
- WhatsApp & email follow-up sequences
- Pipeline & sales dashboards
- Website management
- Logo & brand identity design
- Sales process organization
- Marketing & engagement
The outcome
Every lead in one Odoo pipeline, with demo bookings, follow-ups and reporting attached to it.
Every lead in one place
Website, WhatsApp, demo and referral leads now land in one Odoo pipeline instead of separate inboxes and chats.
Demo bookings centralised
Every cooking-demo booking sits on one calendar, tied to the lead it belongs to.
No lead without an owner
Each lead is assigned to someone on the team and carries a next step.
Outcomes, timeline and automatic source tagging confirmed by Xerxes Duane.